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A collection of thoughts on Product Management.

First, I cannot believe that this is only my second article of the year. Then again, no one saw 2020 going the way it did, so here we are.

As usual, the end of the year for most people, myself included, gives rise to a period of reflection. While nothing inherently magical may lie at the end of a year or indeed the start of a new one, as with the end of a Sprint or any other fixed length of time, it’s the perfect opportunity to conduct some evaluation.

So, if you took the leap recently and decided to…


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Dear reader…

Today is the first of January.

All over the world, the day is filled with renewed hope as expectations are being set for the new year. I did not end my 2019 with an end-of-year review. What I have shared instead are top lessons I learned from last year which I plan to take into 2020.

These are the four things I wish for you too.

True Happiness.

What makes a woman or man truly happy? Being honest about what makes them happy and being bold enough to pursue it. …


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Why normal is relative.

I love my hair.

This month, for the first time in a year, I wore my natural hair.

While that in itself may not be considered a feat for some, for me, however, it was. Anyone who knows me — from past colleagues, to really close friends — knows that it’s usually a battle for my hair to come out. For instance, last year, I had promised myself I’d wear it more often, but only got round to doing so once. This year, I promised the same, however, without fail, as the time approached to get my hair done I’d…


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When simple advice isn’t straight-forward.

We all have that friend who is just as old as we are but usually comes off as wise beyond their years. So a few years ago, in the middle of a dilemma, I reached out to one of such friends.

I went on and on over the phone to them one afternoon, explaining the challenge before me. After exhausting all of the different ways I could paint a clear picture of the issue at hand, I paused, allowing myself to catch my breath as I waited in anticipation for their all-illuminating response.

When it did come, it was short…


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A post from the playground.

A while ago, I started a series called ‘The Product Playground’. In the Product Playground, Product ideas live. These could either be ideas of new products or iterations of existing ones. This is the second post from the Playground.

As part of the requirements for a product management course I took a while ago, I had to come up with a marketing mix for different products. What this required me to do, was to define a strategy to focus on products that were at different stages of the product lifecycle.

This exercise in itself isn’t one that is new, as…


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A practical guide to getting started.

Over the past couple of months, I have received an increasing number of requests on LinkedIn, Twitter and in-person, from people interested in exploring Product Management as a profession.

This excites me for many reasons. First of all, I think as a whole we could do with more Product Managers across different industries. So I’m more than excited that interest is growing. …


Playground by Adobe Stock Photos

Where product ideas live.

As a Product person, I have tons of product ideas that constantly run through my mind. A simple interaction here, a conversation there, one movie scene or even a line of literature, can spark a ton of different ideas. This ranges from ideas about iterations of existing products, to thinking up entirely new ones. I imagine this is the case with many other PMs.

While I can’t possibly build every single product idea I conceive, I can put them down on paper. It’s also worth stating that not every great product idea necessarily translates into a great business opportunity. …


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An alternate way to approaching design.

Nigeria isn’t designed to be disability-friendly. So in 2016, I set out to do something about that.

A few years before then, my attention had been drawn to the Internet of Things. The world of sensors, with such a wide array to choose from, was exciting. What was even more intriguing to me was finding interesting ways to trigger them — motion, voice, heat, etc. This opened up the possibilities of designing a whole new range of products I had not previously thought of.

One of the reasons I get excited about technology is the potential it has to improve…


Your step at a time.

Life is paced — it exists in seconds, minutes, hours, days, months, years. While time in theory is fixed — 60 seconds make a minute, 365 days make a year; in reality our experience of time is very personal.

Just like our footsteps are reportedly unique, so also our paces in life are non-identical. Likewise, if you planted bananas and oranges on the same day, you wouldn’t expect them to bear fruit at the same time. I saw a video recently that put it nicely ‘everyone in this world works based on their timezone’. …


Those times I write about tech.

Sadly, this is my second (tech-related) post this year. If things had gone according to plan, it should have been my fourth. And while I can chuck it up to being busy (who isn’t?), I’ve read enough books this year to know that busy is not an acceptable excuse. Anyway, better late than never. So let’s get on with it.

A few days ago I came across Samsung’s IoT platform on Twitter, ARTIK Cloud — a cloud-based platform for connecting IoT devices. Naturally, I was intrigued and decided to try it out. …

Desiree Craig

Products. Tech. People. Curious about computers and the human mind. Closet adrenaline junkie.

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